The Brand Communication Specialist role offers an exciting opportunity to help shape the presence of globally recognised professional beauty brands within an international organisation. Working closely with cross-functional and global teams, you will contribute to brand strategy, integrated marketing communications, promotional initiatives, and high-profile brand events that support long-term business growth.
Responsibilities
Develop and execute brand communication strategies that strengthen brand awareness and positioning across global markets.
Collaborate with digital, education, product development, and regional teams to deliver consistent and effective brand communication.
Partner with local market teams in multiple countries to support global marketing campaigns and promotional activities.
Plan, conduct, and analyse market research to generate consumer and market insights that inform strategic decisions.
Manage project budgets, resources, and timelines to ensure effective delivery of marketing initiatives.
Plan and execute strategic brand events, including budgeting, activation planning, promotional support, and performance evaluation.
Develop and maintain key brand assets such as brand books, lookbooks, visual guidelines, videos, and other communication materials.
Lead integrated 360-degree marketing initiatives across both ATL and BTL channels.
Manage external agencies and business partners while overseeing project execution and stakeholder alignment.
Support the planning and operation of large-scale brand events and promotional programmes.
Requirements
3–10 years of marketing experience within a corporate environment.
Bachelor’s degree or above.
Strong written and verbal communication skills in both Japanese and English.
Experience developing and implementing brand marketing and communication strategies.
Strong teamwork, collaboration, and interpersonal skills.
Advanced proficiency in Microsoft Office applications.
Strong project management and stakeholder management capabilities.
Experience in the beauty, personal care, or consumer goods sector is preferred.
Experience planning and managing large-scale events is preferred.
Experience in digital marketing or digital promotional activities is preferred.
International exposure or overseas experience would be advantageous.
Benefits
Flexible working arrangements, including opportunities for international remote working.
Diverse domestic and international career development opportunities.
Health and wellbeing support programmes.
Gender-neutral parental leave programme.
Employee share purchase programme.
Retirement and pension programme.
Paid sick leave.
Life insurance coverage.
Supplemental workplace accident insurance.
Opportunities to participate in global projects and collaborate with international teams.
Professional development within a highly international business environment.
About the company
A company in the professional beauty industry operates as part of a multinational organisation with a strong international presence. The business is recognised for its portfolio of professional beauty brands and its commitment to innovation, collaboration, and delivering high-quality products and experiences across global markets.