The Contact Lens Product Manager role offers the opportunity to shape product and brand strategy within a global healthcare organisation focused on eye health. This position plays an important part in driving business growth through strategic brand management, product development, commercial execution, and cross-functional collaboration. It is ideal for a marketing professional who enjoys combining analytical insight, creativity, and strategic thinking to deliver impactful market outcomes.
Responsibilities
Merchandising
Develop a clearly defined strategy to expand the organisation’s market share.
Analyse market trends, retailers, competitor products, and communication activities.
Develop and execute channel-specific brand communication strategies to maximise product performance.
Build a comprehensive understanding of product portfolios and competitor offerings to optimise pricing, communication assets, and portfolio positioning.
Lead new product development projects as project champion.
Marketing
Define and manage brand architecture and key messaging, strengthening brand value beyond functional product attributes.
Establish and govern brand guidelines and tone of voice to ensure consistency across professional, retail, digital, and media channels.
Drive brand endorsement through key industry stakeholders and partners.
Understand marketing KPIs and develop effective communication strategies.
Develop brand messaging to further strengthen brand value and market presence.
Provide creative direction and lead agency and production partners to deliver impactful campaigns.
Enhance brand awareness and equity through aligned planning and execution.
Develop and execute communication strategies tailored to sales channels.
Plan, execute, and evaluate annual and monthly promotional programmes across digital and offline channels.
Other
Manage P&L performance to achieve pricing, margin, and profitability objectives while optimising product and channel mix.
Collaborate closely with cross-functional teams to align commercial and marketing strategies.
Maintain appropriate pricing through market research, cost analysis, volume forecasting, and profitability evaluation.
Prepare sales forecasts, analytical reports, and business insights for internal and external stakeholders.
Establish KPIs and conduct performance analysis to support business decision-making.
Requirements
Qualifications
University degree, preferably in a marketing-related discipline or MBA.
Proven track record in brand positioning and strategy development.
Strong ability to translate quantitative data and qualitative insights into clear brand narratives and strategic action plans.
Experience
3 to 7 years of marketing experience, including product development and preferably brand marketing.
Marketing communications experience within a manufacturing or consumer-focused industry.
Previous experience in a brand management or marketing role within an international organisation.
Experience in healthcare, consumer products, personal care, retail, or related industries.
Skills and Competencies
Business-level English with the ability to work effectively in an international environment.
Strong interpersonal communication and stakeholder management skills.
Excellent analytical and financial capabilities.
Strategic thinking with the ability to develop robust business and marketing strategies.
Influencing skills to engage key internal and external stakeholders.
Creativity, problem-solving ability, and a commitment to continuous learning.
Strong presentation and written communication skills.
Solid understanding of products, markets, and customer needs.
Open-minded, flexible, and collaborative approach to working across functions and diverse teams.
Strong team player.
Benefits
Comprehensive insurance coverage
About the Company
A company in the healthcare and eye health industry, this global organisation develops and markets a broad portfolio of products supporting vision care and eye health. Operating internationally, the organisation is committed to helping people maintain and improve their vision through innovative healthcare solutions.