The Director of Marketing (Inbound Marketing) role offers the opportunity to lead and shape a high-impact inbound marketing strategy within the industrial technology sector. This position plays a key role in driving brand awareness, demand generation, and thought leadership while partnering closely with Sales, Product Management, and Executive Leadership to support business growth and market expansion.
Responsibilities
Develop and execute inbound marketing and content strategies aligned with business objectives.
Create thought leadership content, including white papers, case studies, blogs, webinars, and executive presentations.
Drive demand generation programmes and support marketing-qualified lead (MQL) growth.
Manage SEO, SEM, website optimisation, and digital marketing initiatives.
Build and execute email marketing, lead nurturing, and marketing automation programmes.
Develop customer advocacy initiatives, success stories, and reference programmes.
Monitor marketing performance, conversion metrics, and campaign effectiveness.
Collaborate with Sales, Product, and Executive teams to support growth initiatives and product launches.
Requirements
Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
10+ years of B2B marketing experience.
5+ years of marketing leadership experience.
Proven success in inbound marketing, demand generation, and content marketing.
Strong storytelling and content development capabilities.
Experience creating executive-level presentations and thought leadership materials.
Strong project management, analytical, and data-driven decision-making skills.
Business-level Japanese and English communication skills.
Benefits
Comprehensive social insurance coverage
Hybrid and flexible working environment
About the company
A global company in the industrial technology industry, this organisation develops advanced sensor technologies and solutions that support applications across consumer, automotive, and industrial markets. With a strong focus on innovation, the company is recognised for its expertise in industrial AI, smart manufacturing, and predictive maintenance technologies.