A consumer healthcare company is looking for an eCommerce Performance Marketing Specialist. The selected candidate will drive digital growth across key e-commerce channels by developing retail media strategies, optimizing the digital shelf, and connecting performance marketing initiatives with broader consumer engagement activities.
Responsibilities
Develop and execute eRetail media strategies across key e-commerce accounts to drive business growth and improve performance.
Manage and optimize digital shelf content, brand pages, and product listings to improve the online shopping experience.
Collaborate with digital marketing teams to align online and offline marketing activities and ensure consistent campaign execution.
Integrate retail media initiatives with broader digital marketing campaigns to create effective end-to-end consumer engagement strategies.
Monitor key performance indicators, including ROAS, market share, share of voice, impressions, click-through rates, and customer acquisition metrics.
Analyze campaign and media performance, translating insights into recommendations to optimize investment and business results.
Partner with cross-functional teams across commercial, marketing, innovation, science, and supply chain functions to achieve business objectives.
Requirements
Minimum 5 years of experience in e-commerce, trade marketing, or digital marketing within a consumer goods environment.
Hands-on experience developing and executing retail media strategies across online channels.
Strong analytical skills with the ability to interpret performance metrics and translate insights into actionable plans.
Broad understanding of e-commerce, digital marketing, and performance marketing principles.
Native-level Japanese proficiency and intermediate English communication skills.
Entrepreneurial mindset with a passion for experimentation, innovation, and continuous improvement.
Strong communication and stakeholder management skills, with the ability to influence cross-functional teams and drive results collaboratively.
Experience in consumer goods, healthcare, FMCG, or major digital platform environments is preferred.
Experience working with regional or international stakeholders is an advantage.
Benefits
Hybrid and flexible working environment.
Professional development and career growth opportunities.
Opportunities to participate in cross-functional projects spanning multiple business areas.
Opportunity to contribute to digital transformation and consumer experience innovation initiatives.
About the Company
A consumer healthcare company offering a broad portfolio of over-the-counter healthcare products. The company focuses on providing consumer-oriented healthcare solutions while leveraging research and development capabilities to bring new value to the market.