The Field Force Excellence Lead role offers the opportunity to play a pivotal role in shaping field force strategy, customer engagement excellence, and commercial effectiveness within a dynamic pharmaceutical environment. This highly strategic position combines analytics, operational excellence, and cross-functional collaboration to drive sales performance, optimise resource allocation, and enhance CRM and data-driven decision making. The role is ideal for professionals passionate about transforming field force operations through insight-led strategies and innovative solutions.
Responsibilities
1. Sales Target Setting
Design sales target-setting logic at both healthcare facility and MR levels
Align sales targets with the Head of Sales and communicate target frameworks to the sales organisation
2. Field Analysis and Operational Strategy Development
Design segmentation and targeting strategies, including customer prioritisation
Conduct territory alignment and analyse field force resource allocation
Develop and monitor KPIs, including detailing activity, customer coverage, and quality of engagement
Lead the development of bonus schemes and sales incentive programmes
3. CRM Enablement
Manage CRM operations, user support, and system optimisation in collaboration with global stakeholders
Drive data quality management, master data management, and operational rule development in partnership with Business Intelligence and Data teams
Enhance CRM utilisation in alignment with omnichannel strategy initiatives
4. BI & Data Analysis
Gather and translate business requirements for dashboard development using Power BI
Analyse field force activities by leveraging CRM data and secondary data sources
Prepare analytical reports that support strategic decision making and sales effectiveness initiatives
Requirements
Qualifications
Bachelor's degree, preferably in Business Administration
Master's degree preferred
Minimum of 5 years' experience in Sales Force Effectiveness (SFE), Sales Planning, or Sales Operations within the pharmaceutical industry
Skills and Competencies
Strong understanding of field force performance analysis
Experience with BI tools such as Tableau, Power BI, or similar platforms
Experience utilising pharmaceutical secondary data sources, including IQVIA, MDV, CancerMpact, and Impact Track
Excellent analytical and problem-solving abilities
Strong communication and interpersonal skills
Key Competencies
Open-minded approach with the ability to embrace diverse perspectives
Self-starter with proactive information sharing and stakeholder engagement
Transparent and effective communication style that fosters trust and collaboration
Ability to work successfully within cross-functional teams
Strong analytical thinking with the ability to generate actionable insights from complex datasets
Effective self-management skills with the ability to work independently and manage priorities efficiently
Benefits
Comprehensive social insurance coverage
About the Company
A company in the pharmaceutical industry, this organisation focuses on the research and development of treatments in cardiovascular disease, diabetes and metabolic disorders, and central nervous system conditions. Operating as part of a global healthcare group, the company places strategic importance on Asian markets and collaborates with commercial partners to bring innovative therapies to patients.