The Global Marketing Specialist role offers an exciting opportunity to drive the growth of a hair colour portfolio across Japan, China and the wider APAC region. This position provides end-to-end ownership of new product development and strategic marketing initiatives, with the chance to shape product strategy, strengthen brand presence and collaborate with international stakeholders on a regional and global scale.
Responsibilities
Lead marketing projects within the hair colour category to support business growth and strengthen market leadership across key regional markets.
Manage the full new product development lifecycle, including market analysis, consumer targeting, concept creation, production coordination, cost management and pricing strategy.
Develop clear product positioning, compelling value propositions and impactful brand messaging.
Plan and deliver integrated marketing campaigns and communication activities across online and offline channels.
Monitor project performance through KPI tracking and ensure initiatives align with business objectives.
Collaborate with regional teams, global stakeholders, agencies and external partners to successfully deliver marketing programmes.
Oversee content development and agency management to ensure consistent and effective brand communication.
Requirements
Minimum 5 years of marketing experience.
Experience developing and implementing brand strategies within a global or regional consumer goods environment.
Experience in new product development, integrated 360-degree marketing, or online and offline communications.
Strong project management skills with the ability to independently drive initiatives from concept to execution.
Experience monitoring KPIs and evaluating marketing performance.
Experience managing content production and external agencies.
Excellent presentation and communication skills.
Native-level Japanese language proficiency.
Conversational English skills and willingness to continue developing language capability.
Ability to work effectively in a dynamic and fast-changing business environment.
Experience in the beauty industry is preferred.
Experience collaborating with regional or international stakeholders is advantageous.
Experience within Asian markets is beneficial.
Knowledge of brand communications, public relations, digital marketing and new product development is desirable.
Business-level English proficiency is an advantage.
Benefits
Comprehensive social insurance coverage.
Retirement and pension programme.
English language learning support.
Hybrid working arrangement.
Internal career development and mobility opportunities.
Annual salary review.
Fixed annual bonus programme.
Performance-based bonus opportunities.
Paid parental leave and caregiving leave.
Paid sick leave.
Generous annual leave programme.
Professional development opportunities and long-term career growth.
Flexible working through a flextime system.
About the company
A company in the professional beauty industry is a global organisation with a strong international presence and a portfolio of well-established products. The business is committed to innovation, brand development and customer-focused solutions, while fostering collaboration across regional and global markets.