The Product Marketing Manager role offers the opportunity to shape and drive growth strategies for a digital networking platform that supports professional connections and business communication. This position plays an important part in expanding the user base, increasing engagement, and enhancing product adoption through strategic marketing initiatives and cross-functional collaboration.
Responsibilities
Develop and execute strategies to attract new users and support sustainable product growth
Drive engagement and retention initiatives for existing users
Promote the adoption of key product features and premium offerings
Analyse user feedback to identify improvement opportunities and recommend enhancements
Lead promotional and communication activities to strengthen awareness of product value
Create and implement both short-term and long-term marketing strategies aligned with business objectives
Manage cross-functional projects and facilitate knowledge sharing across teams
Requirements
5+ years of work experience
At least 3 years of experience in marketing strategy planning or new business planning
Experience in developing and shaping ideas from the ground up
Strong communication skills with both external partners and internal stakeholders
Benefits
Health Insurance
Employees' Pension Insurance
Employment Insurance
Industrial Injury Insurance
About the company
A company in the software application industry, this Japan-based organisation develops digital solutions that support business communication and information management. The company provides cloud-based services designed to streamline professional networking and business processes while helping organisations improve operational efficiency.