Work Location , Expected Annual Income :
Tokyo,10.0M ～ 15.0M
About the Company :
IT- Hardware maker
Responsibilities :
The Communication Manager plays a key role in driving growth across core categories by planning and executing integrated marketing initiatives. These include digital marketing, influencer programs, social media management (owned and paid channels such as Facebook), partnerships with digital publishers, and PR activities such as new product launch events.
This role works closely with Category Managers, and the Regional Communication Team. The position requires strong ownership, self-motivation, and the ability to operate in a highly collaborative, cross-functional environment. In alignment with management and category stakeholders, the Communication Manager is responsible for setting KPIs, tracking performance, and implementing improvements to ensure business objectives are achieved, while managing the agreed marketing budget.
Key Responsibilities:
- Plan and execute online digital marketing campaigns in collaboration with agencies to achieve defined KPIs
- Manage owned and external social media platforms (e.g., Facebook, Instagram, X) to effectively communicate brand messaging to target audiences
- Develop and execute influencer programs (e.g., YouTubers, bloggers), either directly or via agencies, to drive awareness and engagement for existing and new products
- Partner with digital publishers to deliver editorial tie-ups that strengthen brand and product communication
- Coordinate with internal stakeholders (Business Group, Regional Communication Team, Category Managers) to plan and execute PR activities such as product launch events, press releases, and media briefings
- Define KPIs with management and stakeholders, evaluate program performance and ROI, and generate insights to improve future initiatives
- Manage and monitor the allocated marketing budget on a quarterly basis
Benefits :
Social health insurance
Pension
Annual leave
Required Experience / Abilities / Skills :
- 5+ years of Experience in marketing communications, including PR, digital, and social media
-Experience with YouTube and influencer marketing
-Consumer tech background strongly preferred
-Demonstrated customer-centric mindset, with the ability to understand customer preferences, attitudes, and behaviors to drive innovative solutions
-Excellent communication and presentation skills, with the ability to influence Brand strategy among internal and external stakeholders
-ability to Work both independently and collaboratively with diverse, cross-functional, and global teams
-Strong team player with Excellent communication skills
-Strong Self-management skills with a proactive, Self-starter mindset
-fluent in English (both verbal and written)