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Assistant Brand Manager

Job-title: Assistant Brand Manager
Location: Tokyo
Specialisation: Food & BeveragesMarketing & Advertising
Salary: 6.0M ~ 8.0M
Reference: IJB2009417
Job-published: May 29, 2026 09:18

​​​​​Work Location , Expected Annual Income :

Tokyo,6.0M ~ 8.0M

About the Company :

European Leading FMCG Company

Responsibilities :

Role Purpose:

This position supports the execution of brand strategies to drive growth and market share. It involves close collaboration with cross-functional teams to manage the brand portfolio, develop new products, and ensure effective market activation.

Key Responsibilities

Market & Brand Analysis

-Analyze consumer and market data to identify trends and performance drivers

-Continuously identify opportunities for portfolio enhancement and activation

Innovation & Product Development

-Support product maintenance, renovation, and new product launches

-Develop activation strategies, especially in digital channels, to drive trial and awareness

-Ensure strong execution of marketing plans and adapt as needed for better results

Cross-Functional Collaboration

-Work closely with teams in sales, R&D, finance, supply chain, legal, and quality

-Coordinate with external partners such as agencies, suppliers, and key clients

Benefits :

Up to 8M JPY (Total Package)

Full-Time (Seishain)

Health Insurance, National Pension, Accident Insurance, Employment Insurance

Hybrid Work

DC Pension

Required Experience / Abilities / Skills :

■ Technical Skills and Experiences required

Project Support

- Role: Provide critical assistance and take a lead role in project management, ensuring the efficient execution of brand initiatives and product launches.

- Collaboration: Work closely with cross-functional teams to achieve project objectives.

New Launch Initiatives

- Planning and Execution: Assist in the planning and execution of new product launches, including coordinating the introduction of multiple SKUs.

- Contribution: Learn and contribute to fast-paced launch schedules.

Brand Holistic Management

- Support: Assist the Marketing Manager in overseeing the brand holistically.

- Contribution: Contribute to core SKU renovation, maintenance, and the introduction of limited-edition products.

Brand Marketing Experience

- Experience: 2-5 years of experience in brand marketing, preferably within the FMCG industry.

- Responsibility: Include responsibility for a portion of the brand P&L.

Language Proficiency

- Japanese: Utilize native-level Japanese language skills for effective communication with Japanese-speaking stakeholders.

- English: Contribute to business-level written and spoken communication in English as needed.

■ Competencies to be successful on the job.

- Passion to Win: Demonstrate a strong drive to define and exceed objectives and outputs.

- Entrepreneurial Mindset: Exhibit a self-starter attitude, capable of managing multiple tasks simultaneously.

- Creativity and Risk-Taking: Possess a creative mind and be open to taking risks and trying new things.

- Quick Learner: Show a passion for growth in the marketing profession and the ability to learn quickly.