The Brand Communications Manager role offers an exciting opportunity to lead integrated brand communications within a global environment. This position will shape how consumers engage with premium skincare and beauty products, driving impactful campaigns and strengthening brand presence in the Japanese market.
Responsibilities
Develop and execute annual brand communication strategies across public relations, social media, advertising, influencer marketing, and events
Lead integrated communication plans for product launches and campaigns, ensuring alignment with global brand guidelines and local market needs
Oversee paid media strategies to support brand awareness, customer acquisition, and commercial objectives across online and offline channels
Monitor campaign performance, provide reporting to regional stakeholders, and drive continuous optimisation initiatives
Manage media relations, influencer engagement programmes, and promotional partnerships while evaluating effectiveness
Guide social media content strategy and ensure consistency of brand messaging across digital platforms
Manage communication budgets, forecasting, and performance tracking while ensuring compliance with internal policies
Collaborate with cross-functional and international stakeholders to localise campaigns and maximise business impact
Lead and develop team members, promoting effective project management and collaboration
Requirements
Bachelor’s degree or equivalent
Approximately 10 years of experience in brand communications, media, digital marketing, or agency-side account management
Proven track record of managing integrated earned, owned, and paid communication campaigns
Experience leading cross-functional projects and collaborating with regional or global stakeholders
Background within beauty, luxury, or FMCG environments preferred
Strong understanding of consumer trends, visual storytelling, and brand communications
Excellent stakeholder management and relationship-building skills
Demonstrated experience in team leadership, coaching, and performance management
Strong project management, organisational, and prioritisation abilities
Analytical mindset with experience in campaign performance metrics and reporting tools
Experience with media planning, agency management, social media platforms, influencer programmes, content production, and budget management
Strong copywriting and creative briefing capabilities
Knowledge of SEO, SEA, and retention marketing is advantageous
Native-level Japanese and business-level English communication skills
Benefits
Opportunity to work within a global organisation with extensive international collaboration
Exposure to regional and global stakeholders across multiple markets
Leadership responsibility with direct people management
Dynamic and growth-oriented environment supporting professional development and innovation
About the company
A company in the beauty and cosmetics industry, operating on a global scale with a strong presence across multiple markets. The organisation is known for its premium products and collaborative international culture, offering a dynamic environment focused on innovation and growth.