The Content Lead role offers a unique opportunity to shape and lead a next-generation content function within a global consumer healthcare organisation. This position focuses on transforming content creation through Generative AI while building a high-performing in-house team and driving scalable, innovative content operations across multiple channels.
Responsibilities
Build and lead an in-house team of AI-focused creative professionals and project managers to support diverse communication channels
Develop scalable end-to-end content production workflows, from creation through to distribution
Act as a key liaison between creative, strategic, and content stakeholders to ensure alignment and timely execution
Drive innovation in content operations by integrating automation and enhancing creative capabilities through technology
Manage resource allocation and workload planning to ensure efficient delivery of projects and initiatives
Monitor content performance and operational KPIs, identifying opportunities for optimisation and continuous improvement
Oversee compliance with regulatory requirements and brand guidelines while maintaining consistent quality standards
Requirements
Extensive experience within account operations in a creative agency environment
Proven ability to implement and manage large-scale content operations
Strong project management and organisational capabilities
Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams
Analytical mindset with the ability to translate data into actionable insights
Demonstrated leadership experience with the ability to build and develop high-performing teams
Ability to thrive in ambiguous environments with a proactive, entrepreneurial approach
Experience within a regulated industry and exposure to brand-side operations are advantageous
Established network within the creative and production community with a track record of attracting talent
Benefits
Opportunity to establish and lead a newly created in-house content organisation
Exposure to advanced Generative AI technologies and large-scale content transformation initiatives
Collaboration with local, regional, and global stakeholders
Significant influence over content strategy, operations, and team development
Dynamic, international environment centred on innovation and continuous improvement
Opportunity to design and implement new processes and creative capabilities at scale
About the company
A company in the consumer healthcare industry focused on delivering a wide range of products designed to support everyday health and wellbeing. As part of a global group, it combines strong brand heritage with research-driven innovation to continuously bring new value to the market.