The Digital Marketing Manager (or Digital Marketing Specialist) role offers the opportunity to drive impactful digital initiatives within a global pharmaceutical organisation. Working closely with brand teams and cross-functional stakeholders, this position plays a key role in enhancing healthcare professional engagement through data-driven digital marketing strategies, omnichannel execution, and continuous optimisation of customer experiences.
Responsibilities
Digital Campaign Planning & Execution
Plan and execute brand-specific digital initiatives, including:
HCP websites
Email campaigns
eDetailing
Video content
Other digital assets
Collaborate closely with Product Managers to deploy integrated digital campaigns
Digital Channel & Content Management
Manage and update product websites and membership-based digital platforms
Coordinate content development with external agencies and vendors
Ensure content quality and compliance with regulations and industry codes
Data Analytics & Performance Optimisation
Define and track KPIs for digital initiatives
Analyse engagement and performance data and provide actionable insights
Continuously improve digital activities through PDCA cycles
Collaboration with Omnichannel Lead
Execute digital initiatives in alignment with the overall omnichannel strategy and guidelines defined by the Omnichannel Lead
Share insights, data, and field feedback to support omnichannel optimisation
Cross-functional & External Collaboration
Work closely with Sales, Medical, S&P, IT, and external partners
Support evaluation and implementation of new digital tools and solutions at the requirement-definition level
Requirements
Advanced degree in Business, Medical, Life Science, or a related discipline
Preferably 10+ years of experience within the pharmaceutical industry, including relevant commercial and/or digital marketing functions
At least 3 years of experience in a marketing function within the pharmaceutical industry
Proven experience in omnichannel strategy execution and digital promotion
Working knowledge of AI applications and their practical use in digital marketing
Strong analytical capabilities with the ability to translate data into actionable business insights
Strong leadership in driving cross-functional collaboration and aligning stakeholders behind shared business objectives
Strategic mindset with the ability to prioritise, make sound decisions, and solve complex problems in a fast-changing environment
Customer-centric leadership with a strong focus on HCP needs, user experience, and business impact
Ability to influence, build trust, and lead change across diverse internal and external stakeholders
Continuous learning agility with the ability to coach others and foster innovation through emerging digital trends and technologies
Benefits
Medical and insurance coverage provided
About the company
A company in the pharmaceutical industry, this global organisation focuses on the development of therapies in areas including cardiovascular disease, diabetes and metabolic disorders, and central nervous system conditions. With an established presence in Japan and a strategic focus on Asian markets, the organisation collaborates with commercial partners to bring innovative treatments to healthcare professionals and patients.