The eCommerce Performance Marketing Specialist role offers the opportunity to drive digital growth across leading e-commerce platforms within the consumer healthcare industry. This position plays an important part in shaping the online consumer journey through eRetail media, digital shelf excellence, and performance marketing initiatives. Working closely with local and international teams, you will contribute directly to business growth, customer engagement, and digital transformation.
Responsibilities
Develop and execute eRetail media strategies across key e-commerce platforms to drive growth and maximise digital performance.
Manage and optimise the digital shelf, including product pages, brand content, and online merchandising to enhance the customer shopping experience.
Partner with digital marketing teams to align online and offline marketing activities and create integrated consumer journeys.
Connect eRetail media initiatives with broader digital marketing campaigns to build effective end-to-end marketing funnels.
Monitor and achieve key performance indicators including ROAS, market share, share of voice, impressions, click-through rates, and customer acquisition metrics.
Analyse campaign and media performance data, identify optimisation opportunities, and develop actionable recommendations.
Collaborate with key account managers and cross-functional teams across commercial, brand, innovation, supply chain, and marketing functions to drive business results.
Support continuous improvement initiatives focused on operational excellence and consumer experience enhancement.
Requirements
Minimum 5 years of experience in e-commerce, trade marketing, or digital marketing within a consumer goods environment.
Hands-on experience developing and executing retail media strategies across onsite and offsite channels.
Strong analytical capabilities with the ability to interpret performance data and generate actionable insights.
Entrepreneurial mindset with a passion for testing, learning, and continuous improvement.
Native-level Japanese language proficiency.
Intermediate English communication skills.
Broad understanding of e-commerce, digital marketing, and performance marketing.
Experience within consumer goods, healthcare, or major digital platform environments preferred.
Regional or international business experience is advantageous.
Proven ability to influence stakeholders and drive cross-functional collaboration.
Strong communication and project management skills.
Results-oriented approach with the ability to thrive in a dynamic business environment.
Benefits
Hybrid working environment
Flexible working arrangements
About the Company
A company in the consumer healthcare industry, this organisation develops and markets a broad portfolio of over-the-counter healthcare products with a focus on improving everyday health and wellbeing. As part of a global healthcare group, it combines strong brand recognition with international expertise to deliver innovative healthcare solutions to consumers in the Japanese market.