The Global Marketing Strategist role offers the opportunity to shape innovative marketing approaches that strengthen connections between artists and fans across international markets. Sitting within a strategic marketing function, this position focuses on identifying emerging consumer trends, developing scalable marketing methodologies, and driving audience growth through data, technology, and cultural insights. This role is ideal for a marketing professional with a passion for music, digital culture, and fan engagement.
Responsibilities
Marketing Strategy & Innovation
Identify emerging consumer, cultural, and digital trends across domestic and international markets.
Develop innovative marketing frameworks and scalable best practices.
Research new fan acquisition and engagement opportunities.
Global Market Research
Analyse international fan behaviour, local culture, marketing trends, and digital ecosystems.
Evaluate successful global marketing initiatives and adapt them for local application.
Provide strategic recommendations based on market intelligence and trend analysis.
Fan Engagement & Content Strategy
Develop social media and content marketing strategies designed to strengthen artist-fan relationships.
Explore innovative approaches to community building and audience growth.
Design engagement programmes leveraging social media, content, and emerging platforms.
Performance Measurement & Insights
Monitor and analyse streaming performance, social engagement, audience growth, and campaign effectiveness.
Translate large volumes of information and data into actionable recommendations.
Develop case studies and share insights across the organisation.
Cross-Functional Collaboration
Partner with marketing teams and key stakeholders across the business.
Support strategic marketing initiatives across multiple artists and projects.
Requirements
Required Qualifications
3+ years of experience in Social Media Marketing, Content Marketing, or Influencer Marketing.
Experience developing content strategies and managing social media initiatives.
Experience supporting B2C marketing campaigns and audience engagement programmes.
Strong understanding of social media platforms including TikTok, Instagram, YouTube, and emerging channels.
Knowledge of short-form video content strategy and platform trends.
Ability to identify consumer and cultural trends.
Experience using:
TikTok Analytics
Instagram Analytics
Meta Business Suite
YouTube Analytics/CMS
Ability to analyse performance data and generate actionable insights.
Strong organisational skills and attention to detail.
Ability to manage multiple projects simultaneously.
Strong stakeholder communication skills.
Ability to synthesise large amounts of information into clear recommendations.
Preferred Qualifications
Experience in music, entertainment, media, gaming, or creator economy businesses.
Experience researching international markets and consumer behaviour.
Interest in emerging marketing technologies, including AI and Web3.
Experience working with fan communities and audience growth initiatives.
Benefits
Medical and insurance coverage
Online medical consultation service
Corporate Defined Contribution Pension Plan
Concert ticket allocation programme
On-site cafeteria
About the Company
A global company in the music entertainment industry, this organisation develops, markets, and distributes music content across a diverse portfolio of artists and genres. With a long-established presence and international network, the company operates at the forefront of music distribution, digital content, and fan engagement across worldwide markets.