The Marketing Operation & Omnichannel Manager role offers the opportunity to lead the implementation of customer experience and omnichannel campaign frameworks within a highly collaborative global environment. This position plays an important part in shaping digital engagement strategies, driving campaign excellence, and partnering with cross-functional stakeholders to deliver impactful customer experiences. It is ideal for professionals who enjoy combining strategic thinking, digital marketing expertise, and project leadership.
Responsibilities
Omni Channel Campaign Operation Management
Collaborate with regional and global teams to lead the launch of a global customer experience campaign framework in Japan, including the development of campaign design processes and toolkits.
Provide advice and consultation to commercial stakeholders on leveraging marketing automation platforms and services, such as Salesforce Marketing Cloud and CRM solutions, within campaign planning.
Coordinate with brand teams, agencies, and shared service teams to execute omnichannel campaigns effectively.
Support content tagging, KPI design, and performance tracking to evaluate campaign effectiveness.
Omni Channel Strategy Planning & Excellence
Develop digital channel strategies aligned with both global and local brand objectives.
Provide guidance and drive best practices for omnichannel execution through research into industry trends and successful case studies.
Team Management / Project Management
Facilitate workshops, meetings, and training sessions with local and global commercial stakeholders.
Manage projects and services delivered by external business partners, vendors, and support teams.
Oversee budget management, including operational expenditure forecasting and execution.
Requirements
Strong leadership, collaboration, and influencing skills, with a proven ability to achieve results in a highly matrixed environment.
High adaptability and the ability to work effectively in situations of uncertainty.
Solid understanding of at least one CRM or digital marketing platform, such as Veeva, Salesforce Marketing Cloud, CMS platforms, or similar technologies.
Knowledge of omnichannel campaign journey design, execution, tracking, and performance evaluation.
Strong documentation and presentation skills, with experience facilitating discussions and driving decisions across cross-functional teams.
Excellent consultative problem-solving abilities.
Ability to independently manage multiple priorities and take ownership of deliverables.
Native-level Japanese and fluent English communication skills, both written and spoken.
Minimum of 3 years' experience in digital marketing or Sales Force Effectiveness within the pharmaceutical industry in Japan.
Basic knowledge of digital services, including marketing automation platforms, data flows, and third-party service integrations.
Bachelor's or Master's degree.
Master's degree in Business Administration or relevant certifications would be advantageous.
Benefits
Hybrid work model with a highly flexible working style.
Comprehensive insurance coverage.
About the company
A company in the biotechnology and pharmaceutical industry, this organisation is dedicated to advancing science and innovation to improve outcomes for patients with serious diseases. Through a strong focus on research, development, manufacturing, and the delivery of innovative therapies, the company is committed to transforming scientific discoveries into meaningful healthcare solutions worldwide.