Company Overview
A company in the sports products industry is hiring for a Paid Media Specialist position. This organization has played a key role in transforming snowboarding from a niche pastime into a globally recognized sport through innovative product development, grassroots initiatives, and strong athlete partnerships. It designs and manufactures a wide range of gear and lifestyle products and operates internationally, offering an exciting environment for professionals passionate about digital marketing and cultural impact.
Job Description
Plan and execute full-funnel paid media strategies to drive awareness, consideration, and conversion for the DTC business
Manage and optimize campaigns across Paid Social, Display, and Paid Search to improve overall performance
Support the operation and growth of affiliate marketing programs in collaboration with partners
Drive initiatives to increase customer acquisition and enhance customer lifetime value (LTV)
Collaborate with external agencies and media partners to maximize campaign effectiveness and quality
Deliver culturally relevant messaging tailored to the Japanese market, strengthening brand presence and customer engagement
Qualifications
3–5 years of hands-on experience in digital media planning and paid media execution
Proven track record in performance marketing (e.g., reach, engagement, traffic, ROAS)
Experience working with agencies and media partners
Strong understanding of digital KPIs, customer journeys, and attribution models
Influencer marketing experience is a plus
Proactive, collaborative mindset with strong attention to detail
Excellent communication skills and ability to work effectively in a team
Passion for storytelling through digital marketing
Business-level Japanese required; English proficiency preferred for global coordination
Must currently reside in Japan
Benefits
Employee discount program
Discounted lift tickets
Membership in a corporate welfare program