The Senior Marketing Manager role offers an exciting opportunity to lead and shape the local marketing agenda within a dynamic and growing market. This position plays a pivotal role in driving digital and social media strategy while aligning global brand direction with local consumer needs.
Responsibilities
Develop and execute local marketing plans aligned with overall market objectives and global strategies
Collaborate with international teams to adapt and implement brand campaigns effectively for the Japanese market
Analyse consumer insights, market trends, and competitor activity to identify opportunities for growth
Oversee multi-channel marketing and advertising initiatives, ensuring successful execution of product launches
Monitor campaign performance, KPIs, and ROI, providing actionable recommendations for optimisation
Lead social media planning and local content development in line with global brand guidelines
Manage external agency partners across PR, social media, and digital marketing to strengthen brand engagement
Requirements
Minimum of 10 years’ marketing experience within the beauty sector, ideally with international or premium global brands
Proven experience working within an international business environment
Strong track record in localising global marketing strategies for regional markets
Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Media Studies, or a related field
Native-level Japanese and high-level English communication skills, both written and verbal
Strong knowledge of major social media platforms including Instagram, LINE, Facebook, TikTok, and YouTube
Deep understanding of digital marketing, social media ecosystems, and consumer behaviour
Excellent communication, organisational, and project management skills
Ability to manage multiple priorities in a fast-paced environment
Proactive, detail-oriented, and capable of working independently
Flexible and adaptable, with willingness to travel as required
Comfortable working in a small, agile team environment
Benefits
Health insurance
National pension
Employment insurance
Accident insurance
About the company
A company in the beauty industry with a strong global presence, known for delivering premium products and experiences tailored to local markets. The organisation operates in multiple countries and fosters a collaborative environment where teams contribute directly to business growth and market expansion.