The Trade Marketing Analyst role offers an exciting opportunity to contribute to commercial growth through data-driven decision-making, category development, and customer engagement. Working closely with sales and cross-functional teams, you will help shape customer strategies, strengthen retail execution, and support high-impact commercial initiatives across the Japanese market.
Responsibilities
Analyse market, customer, category, and sales data to generate insights that support business growth and commercial decision-making.
Support category management activities and customer development strategies for key retail accounts.
Develop compelling selling stories, customer proposals, and promotional initiatives that address customer needs and improve sales performance.
Partner with sales teams on customer engagement, business negotiations, and joint business planning activities.
Contribute to monthly and annual business planning processes by providing market insights and actionable recommendations.
Monitor the execution of strategic initiatives, including product launches, distribution expansion, inventory optimisation, and promotional activities.
Collaborate with marketing, finance, supply chain, revenue management, analytics, and sales teams to identify challenges and implement effective commercial solutions.
Requirements
Native-level or fluent Japanese language skills.
Approximately 5 years or more of experience in Trade Marketing, Category Management, Customer Marketing, Sales Strategy, Sales Planning, Commercial Planning, or Key Account Management.
Experience within a B2C consumer goods environment.
Demonstrated experience supporting sales organisations through data analysis, promotional planning, customer presentations, account planning, or joint business planning.
Strong analytical skills with the ability to interpret market, customer, category, and sales performance data and translate findings into practical recommendations.
Excellent stakeholder management, communication, and relationship-building skills.
Proactive, adaptable, and hands-on approach to problem-solving.
Experience within consumer healthcare, cosmetics, beauty, food, beverage, personal care, household goods, or related sectors is preferred.
Experience working with retail or drugstore channels is preferred.
Experience analysing POS data, promotional effectiveness, sales performance, or market trends would be advantageous.
Experience collaborating with cross-functional teams including Sales, Marketing, Supply Chain, Finance, Revenue Management, or Analytics.
Business-level or conversational English skills are preferred.
Benefits
Opportunity to collaborate with cross-functional teams across commercial, marketing, finance, and supply chain functions.
Exposure to strategic planning, category management, and key account development initiatives.
Involvement in high-impact projects that directly influence commercial performance and business growth.
International and collaborative working environment.
Opportunities for professional growth and career development.
About the company
A company in the consumer healthcare industry is a global organisation dedicated to supporting everyday health and wellbeing through a broad portfolio of consumer-focused products. With a strong commitment to innovation and long-term growth, the organisation combines international expertise with a focus on delivering value to consumers and retail partners in the Japanese market.