The Trade Marketing Specialist role offers the opportunity to drive retail excellence, category growth, and shopper marketing initiatives across multiple channels, including pet specialty stores, home centres, breeder networks, and e-commerce platforms. This position is ideal for a commercially minded professional who enjoys using data-driven insights to influence retail strategy, strengthen customer partnerships, and deliver measurable business results.
Responsibilities
Support the implementation and optimisation of retail environment strategies across pet specialty, home centre, breeder, and e-commerce channels.
Lead and support category development initiatives, including customer programmes, merchandising activities, and in-store marketing execution.
Create and manage retail marketing materials such as POS displays, leaflets, and digital in-store assets.
Analyse promotional effectiveness, campaign ROI, POS and ID-POS data, and market performance to identify business opportunities and recommend improvements.
Develop and manage planograms to optimise category performance and enhance the customer experience.
Support customer business planning, KPI tracking, and performance reporting.
Build and monitor store coverage plans while collaborating with field merchandising teams to improve retail execution.
Partner closely with sales, marketing, customer service, logistics, finance, and other stakeholders to achieve commercial objectives.
Identify operational challenges and implement practical solutions to improve execution and performance across channels.
Requirements
Bachelor's degree.
Minimum 5 years of experience in trade marketing, customer marketing, retail marketing, sales, customer development, or related commercial functions.
Strong understanding of retail environments, customer development, shopper marketing, and category management.
Experience analysing POS data, ID-POS data, promotional effectiveness, campaign ROI, and retail performance metrics.
Experience creating and managing planograms.
Strong project management and cross-functional collaboration skills.
Analytical mindset with the ability to translate data into actionable business recommendations.
Experience in budgeting, forecasting, customer planning, and commercial analysis.
Ability to manage multiple priorities and adapt to evolving business environments.
Proficiency in Microsoft Excel, PowerPoint, Word, Google Sheets, Google Slides, and related business applications.
Strong communication and stakeholder management skills.
Experience leading cross-functional projects would be advantageous.
Benefits
Hybrid and flexible working environment.
Relocation support opportunities where applicable.
Comprehensive employee support and insurance programmes.
Health and wellbeing initiatives.
About the Company
A company in the pet nutrition industry, this organisation manufactures and markets pet nutrition products through a variety of retail and e-commerce channels. With a strong focus on category growth, retail excellence, and customer value, the business continues to invest in innovative commercial strategies to support sustainable growth.