Oncology Marketing Manager. New Product Launch

Publication date 2026/03/12

Work Location , Expected Annual Income :

Tokyo,10.0M ～ 12.5M

About the Company :

Global American Biotech

Responsibilities :

JOB DUTIES:
Accountable for overarching brand marketing strategy in Japan and provides input into the development of the global brand strategy, functional plans and budget.

Lead the local brand planning process including analyzing the competitive landscape, identifying key promotional opportunities, developing customer-focused and differentiated messages to key target audiences.

As part of the local brand planning process, work in partnership with local counterparts in Medical Affairs to create and agree on an aligned brand strategy.

Collaborate with cross-functional teams to implement promotional activities defined in the brand plan.

Analyse drivers and barriers of brand performance (e.g. share of voice, market dynamics, competitive actions) and identify/propose actions to address opportunities or risks to performance.

Responsible for the development and execution of external stakeholder engagement plans (including national congresses, HCP meetings etc) in coordination with cross-functional teams.

Creation of local promotional materials aligned with the local and global brand plans for use by the sales force and via digital channels.

Working closely with the Sales Team in the development and execution of the Field Plan of Action, national/regional sales meeting execution and Field communications in collaboration with internal and external partners/stakeholders.

Develop local promotional budget and manage spend in line with approved budget.

Maintain the highest ethical and compliance standards.

Benefits :

Employment Type: Full Time Employee
Office Location: Tokyo, Japan
Working Model: Hybrid
Salary Budget: Up to 12.5mil (Base + Bonus)
Long Term Incentives: Available
Interviews: 2~3
Welfare and Benefits: All Covered

Required Experience / Abilities / Skills :

Required
- Bachelor's degree required with preference for science background;

- 5+ years of biotech/pharma brand marketing experience

- Expertise in managing ad agency and suppliers, developing annual budgets.

- Strong integrity and ethics in behaviors, actions, and communications.

- Ability to communicate and act promptly, demonstrated initiative, creativity, and ability to work effectively in complex, rapidly changing environments. Excellent planning, prioritization, communication and presentation skills

- Ability and willingness to travel as required 30-40%, some on weekends for conferences and meetings

- Working knowledge of local healthcare compliance codes and any regulations related to promotional activities.

- Written and spoken English language skills.

- +7 years relevant experiences


Preferred
- Experience preferred in oncology marketing.
- Launch experience a plus.

Contact Information :

JAC International, Healthcare Team
Kent Gu
Email: k-gu@jac-international.jp

If you are interested, email us for an inquiry!

JOB ID : IJB2011564