Tokyo,10.0M ～ 13.0M

Main Purpose of Job & Responsibility:

Majorly support brand team for marketing campaign operation and omnichannel strategy and execution (incl. owned media and paid media)


<< Campaign Operation Management >>
Collaborate with JAPAC / Global team and take the leadership in Japan to launch the global customer experience base campaign framework.

Incl. developing campaign design process & toolkit.

Provide advice / consultation for commercial stakeholders on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and paid medias into the campaign planning process.

Coordinate between brand team, agency, Global Service Center for campaign execution on digital channels.
Support brand team for contents tagging and KPI design for campaign performance measurement.



<< Omni Channel strategy planning & Excellence>>
Develop media strategy and align with global / local brand strategy.

Provide guidance / excellence on omni channel execution base on the research of industry trends or case study from other affiliates.



<< Team Management / Project Management >>
Facilitate workshop / meeting with commercial stakeholders (local and global) for business discussion / training.

Manage project and service delivered by external biz partners / vendors and Global Service Center support team.

Budget control incl. team’s OPEX forecasting & execution.

Tokyo,8.0M ～ 10.0M

Marketing Product Manager for VAS AEM Products

Report to : Marketing Manager

Principal Responsibilities:
? Business & Marketing Planning Activities
Learn to develop the marketing strategy and propose action plan to comply aligned sales target by identifying growth opportunities as well as risk management via business analysis.
・ Analyze market (size, trends and dynamics) based on available data.
・ Develop the long-term strategy, AOP, and marketing plan for assigned categories.
・ Work with Global, Region and other stakeholders to plan, execute, interpret and leverage market research to support sales and marketing activities under Marketing manager supervision.
・ Monitor sales and financial performance, adjusting plans as necessary under Marketing manager supervision.
・ Manage of exclusive and non-exclusive distributor business.
・ Manage ordering timing and control distributors inventory as being healthy.
・ Cooperate with distributor’s demand & supply team and Teleflex manufacture without shortage.
? Product Marketing Activities.
Lead the whole process for product launch and product lifecycle management after launch.
・ Manage product quality related issues as a liaison with GBU and developing and executing corrective actions where needed.
・ Solicit and coordinate end user feedback on specific products.
・ Manage product lifecycle through to phase out.
・ Be the liaison between the RA group and the Sales group.
・ Training of Teleflex Medical and distributors sales teams as well as end users.
・ Develop effective, market-relevant sales and marketing communication materials, and implement marketing programs to build brand equity, preference and other key measures, and trade satisfaction.
・ Adhere to and ensure the compliance of Teleflex Medical’s Code of Conduct, all Company policies, rules, procedures, and housekeeping standards.
・ Introduce new products to Japan including research activities.
・ Develop and promote strategies to promote sales of new products/existing products and products on the market to increase sales.
・ Create the necessary sales FCST to sell the product, reflect it in the company's planning, and share it with the supply to secure inventory.
・ If necessary, develop sales channels other than your own sales organization to promote sales.
・ Create materials necessary for sales such as catalogs and sales promotion materials.
・ Improve product branding by planning and managing equipment exhibitions and seminars at academic societies.
・ Expand the market through KOL development and engagement.
・ Execute KOL management in specific product to obtain reimbursement.
・ Cooperate with other departments to respond to changes in product specifications without delay.

Specialized Skills & Other Requirements:/Education / Experience:
1. Education: University degree in business and administration or equivalent through experience
2. Minimum 3 years marketing experiences in medical device industry and preferably 3 years sales experiences in medical.
3. Clinical knowledge in industry preferable.
4. Strong communication skills written and verbal both in English & Japanese.
5. Strong organizational skills: ability to multi-task.
6. Computer and analytical skills

Tokyo,8.0M ～ 10.0M

Lifecycle Manager (Coagulation)

Job Description
- Effectively manage the marketing, advertising and promotional activities for the product and ensure that the product is marketed in the best possible way.
Effectively manage product marketing, advertising, and promotional activities, including revenue, sales, profit, and market share targets for both traditional and newer channels (e-commerce).
Achieve short and long term business goals, including revenue, sales, profit, and market share targets for both traditional and modern channels (e-commerce).
- Monitor and manage marketing activities (Above The Line, Below The Line, Digital) within budgetary constraints.
Monitor and manage marketing activities (Above The Line, Below The Line, Digital) within budget and understand the fundamentals of financial performance.
Understand the fundamentals of financial performance. Identify trends and derive appropriate insights from financial data.
Identify trends and derive appropriate insights from financial data.
- Understand the design of market research and its impact on the treatment area. Identify appropriate design approaches to research based on hypotheses and situational constraints
and identify appropriate design approaches to research. Interpret research findings
and derive appropriate insights based on the results
- Identify and analyze product, brand, customer, consumer, and competitive information
Identify and analyze product, brand, customer, consumer, and competitive information and incorporate into brand planning. Ensure that all materials and activities are aligned with and
Ensure that all materials and activities are aligned with the overall strategic plan and implemented accordingly.
- Be familiar with market trends, competition, products, diseases, therapeutic areas, and current research and use this
Be familiar with market trends, competition, products, diseases, therapeutic areas, and the latest research, and use this information to deliver compelling messages to target audiences. Health care business environment, government policy, and the environment for health care.
Understand the healthcare business environment, government policies, distribution channels, and pricing strategies
Brand planning, call center, and productivity of assigned projects
Monitor and report
- Develop annual brand plan including marketing objectives, strategies, advertising and promotions
Develop annual brand plan including marketing objectives, strategy, advertising, and promotions
- Prepare budgets, reports and forecasts in a timely manner
- Participate in annual budget planning and update cycle
- Ensure forecast accuracy and new product launch KPI targets are met
- Ensure that marketing activities comply with legal requirements, ethical standards, company
Ensure that marketing activities comply with legal requirements, ethical standards, company practices and safety procedures through the internal approval process.
- Review complaints and suggestions regarding assigned products and develop action plans to address them.
Develop action plans to address them
- Communicate effectively up and down the line with cross-functional teams
- Other duties as assigned by management.

Application Requirements
Prerequisites
- Bachelor of Science or Bachelor of Science in Marketing, Business Management or
Bachelor's degree or higher in a science or marketing/business management related field.
- At least 3 years of marketing experience in consumer goods, pharmaceutical/medical device, or related field.
- Fluent in Japanese and English (oral and written).


Preferred Requirements
- MNC Pharma or FMCG experience is a plus.
- Experience working in a hospital laboratory environment is a plus.
- Laboratory technician and pharmacist certifications are a plus.

Other Skills and Abilities
- Good communication skills
- Creative problem solving skills
- Customer service skills
- Time management skills
- Ability to work independently and as a team player
- Self-motivated and proactive
- Training Skills
- PC skills: Microsoft Office Application
- Knowledge of Google, Analytic, Adwords, SEO, SEM and social media platforms
Knowledge of Google, Analytic, Adwords, SEO, SEM and social media platform marketing

Location - Tokyo
Employment - Full time

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