Summary:
The Marketing Director is a senior commercial leader responsible for strategic direction on asset portfolio within the assigned therapeutic area. S/he delivers on revenue and profitability goals by leading cross-functional strategy formulation, brand planning, and tactical execution.
This is a highly critical role for a seasoned commercial leader with a balance of strategic and operational strengths to effectively lead the marketing team and asset commercialization efforts.
This role reports into Business Unit Head. In addition, S/he will be a key member of the business unit leadership team.
You will be responsible for:
? Strategic Direction ? Leverage deep understanding of science, market, and the customers to align on cross-functional disease platform and asset strategy for the therapeutic area. Inspire and motivate the organization behind unified strategy for each asset.
? Marketing Leadership ? Set a bold vision for the marketing team and clear expectation for its members. Oversee marketing processes including brand planning, analytics/assessment, budget, and forecasting. Cultivate marketing capabilities to elevate the team performance.
? Team/People Leadership ? Manage direct reports in brand marketing, digital marketing, and key customer engagement teams. Build the team with best talent and provide support and coaching for each member. Facilitate their development, retention, and longer-term career progression.
? Commercial Planning ? Collaborate on development of commercialization strategies on assigned portfolio asset(s). Work with cross-functional teams to ensure commercial input is reflected into asset development. Ensure seamless transition to launch planning and execution.
? Therapeutic Area Leadership ? Maximize commercial presence in the assigned therapeutic area. Establish partnerships with key opinion leaders and shape the dialogue. Effectively and responsibly represent the company as the head of marketing for the therapeutic area.
? Business Unit Leadership ? Serve as a senior leader within the business unit with perspectives beyond the immediate role. Drive, facilitate, and/or support key BU decisions and initiatives. Contribute actively to the overall BU culture, talent management, and capability development.
Job Description
You will be responsible for managing the production and execution of content to support the Japan Oncology Marketing teams.
The Content Delivery Associate will report into the Content Delivery Managers (CDM) and will work closely with the Oncology brand teams, agency partners, preferred production partners and internal cross-functional teams to ensure the successful and timely delivery of assets.
Responsibilities:
-Work directly with the CDM and brand teams to deliver commercial marketing content which may include websites, banner ads, emails, print collateral and other assets.
-Build strong relationships with key stakeholders, agencies of record, production partners and cross-functional teams to ensure that assets are executed efficiently and effectively.
-Manage production deliverables through coordination with our preferred production partner.
-Oversee the review and approval process, working with appropriate cross-functional partners.
-Work closely with our internal creative team to execute brand requests.
-Manage multiple projects simultaneously from kick-off to final approval.
-Attend brand, agency and production partner status calls to review asset progress, discuss risks and opportunities and align on priorities.
-Accurately track assets in the project management tool to ensure production savings are captured correctly.