-Develop and implement CRM strategies tailored to the cosmetics industry to improve customer retention and acquisition.
-Analyze customer data to identify trends, preferences, and opportunities for targeted marketing.
-Collaborate with marketing, sales, and product development teams to create seamless and personalized customer journeys.
-Maintain and update the CRM system to ensure data accuracy and integrity.
- Plan CRM campaign based on customer journey
-Drive business both online and offline using CRM capability
-Manage CRM team members
Support venture and product teams in conducting market analysis, assessing competitive
landscapes, and formulating and executing GTM strategies.
● Collaborate closely with our product and engineering teams to align GTM strategies with product
capabilities and business objectives, and to iterate offerings based on market feedback and
demand.
● Deliver on key business objects for the ventures.
● Be an all-rounder and linchpin, contributing and leading in any areas of the ventures whenever a
need arises.
■Core Responsibilities
-Develop and execute comprehensive brand strategies to enhance brand equity and drive market share growth.
-Lead cross-functional teams to create and implement marketing campaigns, product launches, and promotional activities.
-Conduct market research and analyze consumer insights to identify trends, opportunities, and competitive landscape.
-Collaborate with product development, sales, and creative teams to ensure brand consistency and alignment across all touchpoints.
-Manage brand budgets and allocate resources effectively.
- Lead the annual media planning by working with APAC region and media agency.
- Lead relationships with external media agency, creative agency and IP partners to generate strong and sustainable consumer demand.
- Be a part of marketing leadership team to lead brand marketing team as senior manager and be responsible for the brand marketing team development with Marketing Director.
-Monitor and report on brand performance metrics, providing actionable insights and recommendations.
-Stay up-to-date with industry trends and best practices to continuously innovate and improve brand strategies.