Tokyo,10.0M ～ 13.0M

Main Purpose of Job & Responsibility:

Majorly support brand team for marketing campaign operation and omnichannel strategy and execution (incl. owned media and paid media)


<< Campaign Operation Management >>
Collaborate with JAPAC / Global team and take the leadership in Japan to launch the global customer experience base campaign framework.

Incl. developing campaign design process & toolkit.

Provide advice / consultation for commercial stakeholders on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and paid medias into the campaign planning process.

Coordinate between brand team, agency, Global Service Center for campaign execution on digital channels.
Support brand team for contents tagging and KPI design for campaign performance measurement.



<< Omni Channel strategy planning & Excellence>>
Develop media strategy and align with global / local brand strategy.

Provide guidance / excellence on omni channel execution base on the research of industry trends or case study from other affiliates.



<< Team Management / Project Management >>
Facilitate workshop / meeting with commercial stakeholders (local and global) for business discussion / training.

Manage project and service delivered by external biz partners / vendors and Global Service Center support team.

Budget control incl. team’s OPEX forecasting & execution.

Tokyo,12.0M ～ 14.0M

Purpose of the role:
Understand the overall Environment around Access and Trade in Japan and other countries as well as the company's strategy and pipeline in a mid to long-term perspective.

Act as Project Manager for Trade Strategic Projects including, but not limited to OneTrade (One source of truth around data analytics for Trade) and other Global Trade projects.

Develop and Share overall Trade Strategy internally and externally in alignment with Commercial Team, Market Access Team, Finance Team and others.


Specific requirements and responsibilities include:
Understand the overall Environment around Access and Trade in Japan and other countries as well as the company's strategy and pipeline in a mid to long-term perspective
- Understanding the brand strategy/positioning and NHI Pricing Strategy for inline and pipeline products
- Local environment analysis and identification of win strategy
- Understanding and Exploring of the strength of different wholesalers to strategize new solutions to maximize sales together with relevant groups in Trade Act as Project Manager for Trade Strategic Projects including, but not limited to OneTrade and other Global Trade projects
- Manage strategic projects related to Trade including OneTrade and provide relevant inputs to different stakeholders
- Develop and Share overall Trade Strategy internally and externally in alignment with Commercial Team, Market Access Team, Finance Team and others
- Act as a point of contact to coordinate with other departments including Global Team for adhoc and special projects.

Tokyo,8.0M ～ 12.0M

Responsibilities:
- Develop and deploy robust, innovative strategies to increase awareness of the disease areas in which our business operates and to support helping more people in Japan access our medicines.

- Proactively identify opportunities to deploy various communication and public affairs techniques and strategies to improve patient access.

- Deeply understand the business strategy and where our function can have the greatest impact for patients.

- Lead creative campaigns that communicate compelling stories about our upcoming innovations to the medical professional community and other appropriate stakeholders.

- Build the long-term reputation of our company as a leader in the Solid Tumor space.

- Represent and champion the business unit with external stakeholders, including media.

- Develop and build strong relationships with key patient groups, social media influencers and other important third-party advocates.

- Partner closely with the other CPA professionals in Japan to collaboratively draw on their expertise, identify areas of commonality to have greater impact, and share best practices.

- Develop key performance metrics and measurement tools, approaches, and systems to drive insights and performance.

- Manage and lead a network of external partners, such as public relations agencies, to deliver results for our business.

- Closely oversee budgets to ensure optimum resourcing for success.

- Develop systems and process to ensure strong and appropriate compliance across all elements of our work.

- Deeply understand the sentiment and perspectives of team members at all levels across the business unit, to develop insight led approaches to drive enhanced engagement.

- Execute select, focused efforts to address opportunities to build a more engaged business unit team

- Drive outcomes by bringing a measurement focused approach to organizational communication, incorporating relevant metrics that are indicators of employee engagement.

- Lead change management within the business unit to ensure smooth transition to and enthusiastic uptake of a business culture which embraces our culture.

- Provide strategic communication counsel, insights and guidance to the Vice President and head of business unit Japan and the business unit leadership team

- Showcase a deep understanding of the relevant disease areas, the science and the strategy to provide broad, relevant counsel to our business leaders.

- Represent the Communication & Public Affairs function directly on the business unit Leadership Team and actively guide their conversations and deliberations on topics concerning our reputation and positioning both in the market and internally.

- Counsel our leaders on change management as we prepare our organization to lead our industry in a new era of medicine.

- Support key enterprise engagements when occasionally required

- Serve as an active and engaged member of the Asia Pacific. Communication & Public Affairs Team ? building a strong function across the region.

- Deliver key regional capability building and best practice sharing initiatives.

- Represent Asia Pacific at global forums and on global projects as required.