Tokyo,7.0M ～ 10.4M

You will be a member of the marketing team for the organic cosmetics brand from France, and will be involved in the overall marketing operations including planning, execution and analysis of the brand strategy, products, PR/MEDIA, in-store promotions, etc. You will support the Retail EC WS business in achieving sales.
The position is based in Tokyo and reports to Brand Director.
This position will manage 3 team members: Product manager, Assistant Product Manager, VMD.

職務内容
Job Responsibility:
-Develop and implement product strategies and sales plans that are unique to the brand and in line with Japanese consumer needs and market conditions, while adhering to the policies of the French headquarters - short, medium and long term (3 year) plans.
-Develop, execute and manage sales promotion plans - Retail, EC, WS (eWS)
-Analyze markets and consumers, develop product concepts tailored to targets, and plan and execute 360 sales promotions (including direction of PR and communication measures, execution by each team). Supervise and manage subordinates in their areas of responsibility.
-Tracking and analyzing sales and customer trends, and verifying the effectiveness of promotions - CRM
-Developing promotional copy for each promotion, and directing the person in charge of DMs, flyers, wrappings, etc. Supervise and manage the work of subordinates.
-Create product and material forecasts and coordinate inventory with the supply chain - Retail, EC, WS (eWS)
-Planning and implementation of in-store VMD measures (planning, implementation, and management of VMD measures in accordance with the promotion calendar)
-Planning and implementation of in-store VMD measures (planning, implementation and management of VMD measures in accordance with the promotional calendar)
-Coordination with related internal departments and external agencies
-Team Management: (3) Product Manager, Assistant Product Manager, VMD.
-(PR and Media planning and implementation: PR/Media team)

Tokyo,11.0M ～ 13.0M

About the role
As a member of the growing direct digital team, the Digital Ecommerce Marketing Manager will be the performance media expert, working alongside the Media team, Brand teams and our media agency to translate briefs into best-in-class performance media plans, focused on delivering our Direct E-commerce sales targets. Daily, you’ll identify opportunities and optimise your existing plans to ensure we exceed our paid media revenue target and make sure conversion is maximised. You’ll balance investments across search, social, display, retargeting and affiliates to achieve maximum revenue.

Accountabilities
-Develop and execute the performance media strategy for the local market, delivering audiences that are primed for efficient and profitable conversion on Dyson.co.jp. This will be delivered through a multi-channel approach across search (incl PLA), social, display, retargeting and affiliates.
-Work with our media agency on a daily basis, optimising and tracking our performance media execution, providing insights and recommendations to achieve media objectives / goals.
-Ensure appropriate measurement of performance media effectiveness against target, demonstrating media effectiveness and ROAS.
-Work closely with the Direct content team to understand and optimise customer journeys, while also monitoring SEO/user engagement to identify opportunities to improve performance.
-Project management and quality control of running media campaigns (new product launches, marketing promotions, brand campaigns).
-Media asset management from briefing into the creative team, to processing them to be run on media as planned.
-Manage day to day category budgets across media activities.
-Other associated duties as required.

Tokyo,6.0M ～ 9.5M

In this position, you will be responsible for planning, operating, executing, and verifying the effectiveness of digital marketing strategies/measures, with the following two major missions.
・Aiming to further expand sales, develop/introduce/promote digital channels such as mobile ordering, delivery, and self-ordering kiosks
・Deepen customer engagement by providing an innovative digital experience on the company's mobile application

KEY RESPONSIBILITIES:
・Formulation of a marketing plan with clear ROI, such as increasing sales and guest count
・Lead negotiations with business partners, advertising agencies, and vendors
・Control the production schedule and quality of deliverables
・Project budget control
・Coordination with related departments for execution, preparation and approval of internal communication materials