Overview of the Position?
-Build PR Strategy and responsible for its execution, in order to achieve the sales target.
-Increase the Brand awareness and understanding that helps the company to achieve the sales target.
-Enhance the brand image, and to increase the product/brand visibility and build positive relationship with media, influencer via non-paid means.
-Support Communication manager to maximize the total brand/product awareness and engagement with target in the aim to improve total media effectiveness and efficiency.
Areas of Responsibilities?
-Understand my client's PR strategy and guideline and build PR strategy in Japan.
-Preparation and maintain of PR release.
-Enhance and control my client's Brand Image.
-Organize the PR conference (New Launch / Announcement of New Activity)
-Build the strong relationship with Key influencers (Beauty writers, Editors, Celebrities, Hair makeup artists)
-Plan and Organize the PR event. (independent /Collaboration with other brands/celebrities)
-Control the annual budget for PR.
-Trace the competitors’ activity and make a report.
-In charge of Responsible Development.
-Calendar as well as executing the plans.
POSITION DETAILS?
-Report to? Communication Manager
Main internal relations
-Communication Mgr.: Total PR strategy and communication plan related with PR activities. Co
-Product Mgr.: Collaborate closely for Marketing Calendar, new products launches, Promotions and re-promotions
-ECom Mgr.: Collaborate closely for PR the Ecom activities and products.
-Trade Marketing: Work closely for product orientation to retailers
About the Role
This leader will own the overall performance, strategy, and relationship management, for our Marketplace channel business. Day to day this will mean working closely with the Head of Direct Sales and the Ecommerce Director to develop strategic and commercial business growth plans across multiple categories and channels into a singular commercial business approach. This will also include collaborating closely with channel and brand leads and other key business stakeholders including brand, finance and logistics.
Key Responsibilities
- Responsibility for unit volume, sales revenue, gross margin account, and all strategy and planning for the marketplace side of the Direct business.
- Own the sales targets for the marketplace side of the Direct business such as Rakuten and Yahoo.
- Understand and maximize channel & category profitability through the regular use of a margin tracker and make recommendation as applicable on channel prioritization to maximize gross margin opportunities. Act as first point of contact for channel leads on intra-channel challenges (EG: Inventory) and partner with finance to identify a balanced solution for channel and overall business growth.
- Own the relationships with our marketplace partners as the key representative. Define and set volume and revenue targets directly with Partners. Set Joint Business Planning (JBP) sessions and develop strategies to drive and maximize our growth on those channels.
- Lead discussions and drive outcomes with cross functional business units Inc. Brand, Supply Chain and Finance teams to obtain consensus and alignment on Direct business sales and campaign |account plan with senior stakeholders. Act as centralized point of contact for inbound finance and supply chain management risk/ opportunity and partner with these teams and channel owners to find the best solutions which enhance commercial outcomes.