Tokyo,8.0M ～ 11.0M

◆D2C マーケティング

・各サイトの UI/UX 改善、メールマガジン、有料広告など各種メディアを活用したマーケティング・プロモーション施策の企画・展開

・各サイトのパフォーマンス分析、ジャンルごとの顧客ポートフォリオ分析を行い、既存顧客への最適なアプローチを実施すると同時に、新たな層の開拓や休眠顧客の掘り起こし機会を洗い出し、顧客基盤の拡大および最大活用を実現する。

・EC オペレーション担当や販促との密な連携および MA ツールなどアプリケーションを有効活用し、PDCA サイクルを回しながらD2C マーケティングアクションによる成果の継続的な改善にコミットする。

・ D2C ビジネスにおいて最も重要な資産である顧客基盤の更なる拡大と同時に、顧客基盤を最大活用するための CRM 戦略やオムニチャネル戦略の立案/実行をリードする。

Tokyo,7.0M ～ 13.0M

The client operates a wide range of products in Japan, including the short movie platform and the lifestyle sharing app. We are looking for a Communication Manager to be in charge of public relations for our products in Japan, including the short movie platform. In addition to developing and executing communication strategies to improve the credibility of the company and its products, this position will allow you to take on the challenges of both offensive and defensive public relations, including risk management and crisis management public relations. This position offers a great opportunity for growth as you will lead a variety of communication activities for products that have a large social impact, working closely with internal and external stakeholders from both global and local perspectives.


Responsibilities
1. Planning and execution of communication strategies to improve the credibility of the company/each product
2. Strengthening media relations
3. Preparation of media materials and press releases
4. Handling various interviews and inquiries
5. Planning and execution of events for the media
6. Risk management and crisis public relations
7. Owned media management

1. 企業/各プロダクトの信頼向上のためのコミュニケーション戦略立案と実行
2. メディアリレーション強化
3.メディア向け資料、プレスリリース作成
4.各種取材、問合せ対応
5.メディア向けイベントなどの企画、実行
6.各種リスクマネジメント・危機管理広報
7.オウンドメディア運用

Tokyo,8.0M ～ 10.0M

Overview of the Position?
-Build PR Strategy and responsible for its execution, in order to achieve the sales target.
-Increase the Brand awareness and understanding that helps the company to achieve the sales target.
-Enhance the brand image, and to increase the product/brand visibility and build positive relationship with media, influencer via non-paid means.
-Support Communication manager to maximize the total brand/product awareness and engagement with target in the aim to improve total media effectiveness and efficiency.

Areas of Responsibilities?
-Understand my client's PR strategy and guideline and build PR strategy in Japan.
-Preparation and maintain of PR release.
-Enhance and control my client's Brand Image.
-Organize the PR conference (New Launch / Announcement of New Activity)
-Build the strong relationship with Key influencers (Beauty writers, Editors, Celebrities, Hair makeup artists)
-Plan and Organize the PR event. (independent /Collaboration with other brands/celebrities)
-Control the annual budget for PR.
-Trace the competitors’ activity and make a report.
-In charge of Responsible Development.
-Calendar as well as executing the plans.

POSITION DETAILS?
-Report to? Communication Manager

Main internal relations
-Communication Mgr.: Total PR strategy and communication plan related with PR activities. Co
-Product Mgr.: Collaborate closely for Marketing Calendar, new products launches, Promotions and re-promotions
-ECom Mgr.: Collaborate closely for PR the Ecom activities and products.
-Trade Marketing: Work closely for product orientation to retailers