Tokyo,8.0M ～ 10.0M
Overview of the Position?
-Build PR Strategy and responsible for its execution, in order to achieve the sales target.
-Increase the Brand awareness and understanding that helps the company to achieve the sales target.
-Enhance the brand image, and to increase the product/brand visibility and build positive relationship with media, influencer via non-paid means.
-Support Communication manager to maximize the total brand/product awareness and engagement with target in the aim to improve total media effectiveness and efficiency.
Areas of Responsibilities?
-Understand my client's PR strategy and guideline and build PR strategy in Japan.
-Preparation and maintain of PR release.
-Enhance and control my client's Brand Image.
-Organize the PR conference (New Launch / Announcement of New Activity)
-Build the strong relationship with Key influencers (Beauty writers, Editors, Celebrities, Hair makeup artists)
-Plan and Organize the PR event. (independent /Collaboration with other brands/celebrities)
-Control the annual budget for PR.
-Trace the competitors’ activity and make a report.
-In charge of Responsible Development.
-Calendar as well as executing the plans.
-Report to? Communication Manager
Main internal relations
-Communication Mgr.: Total PR strategy and communication plan related with PR activities. Co
-Product Mgr.: Collaborate closely for Marketing Calendar, new products launches, Promotions and re-promotions
-ECom Mgr.: Collaborate closely for PR the Ecom activities and products.
-Trade Marketing: Work closely for product orientation to retailers