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Digital Marketing Planner

Publication date 2020/06/30

Chiba,5.0M ~ 7.2M

1)職務内容
「COMPANY」の売上拡大、新規顧客の獲得に向けて、広告やアフィリエイトなどデジタルマーケティングの戦略を立案、運用頂きます。
また「COMPANY」各国のデジタルマーケティングチームと連携、
およびECプランニングチームや商品買い付け(バイヤー)チームとともに、施策の効果最大化を図って頂きます。
- 「COMPANY」への興味喚起、購買促進、新規顧客獲得に向けて、より効果的なデジタルマーケティングの戦略(広告、SEO、アフィリエイト、LPO)を立案し、実行・運用する。
- デジタルマーケティング施策ごとのKPIを設定し、それを達成するための計画策定、実行する。
- 広告、SEM、アフィリエイト、LPOなどすべてのデジタルマーケティング活動を分析し、レポートする。
- デジタルマーケティング市場の動向、トレンド、ユーザー動向、競合状況、「COMPANY」他国の状況を調査する。 
- 「COMPANY」各国のデジタルマーケティングチームと連携し、効果最大化をはかる。
- 「COMPANY」への話題喚起、ECへの流入拡大に向けたキャンペーン施策を立案し、実行する。

Commercial Strategist

Publication date 2020/06/30

Tokyo,8.0M ~ 15.0M

Summary:
Responsible for coordinating, integrating and translating primary, secondary, competitive and environmental insights into growth strategies for BU. This role serves as an internal CISO/MCE consultant to the Business Unit. It is a leading role in advising and counseling stakeholders in the development on the implementation of new and existing business strategies and as a result, shares accountability for business unit results.

Responsibilities:
- Provide strategic oversight and guidance for business unit strategic business plans, brand strategies, new product launch plans and long and short range forecasts

- Utilize strategic and operation insights derived from multiple sources of customer understanding such as but not limited to Customer Loyalty Survey, iConnect and primary/secondary information

- Operate as a trusted advisor to challenge BU stakeholders, utilizing strategies and operational insights, level problem solving, communication and leadership to drive organizational actions that leads to tangible growth

- Act as the commercial excellence ‘expert’ with broad oversight of CISO and CME activities for the BU, but not limited to:

- Collaborate with CISO/MCE department on organizing and optimizing resources against identified priorities for Strategy Team
- Drive integrated problem solving alongside BU to ensure resources are deployed against critical business problems
- Lead the interfacing with CISO/MCE and BU on a regular basis to ensure alignment of priorities and business needs with strong collaborative and communication
- In collaboration with the BU - Drive resource allocation and deployment and priotiziation discussions across BU based on segmentation and other relevant analysis

- Drive the integration of all areas of customer insights and Value Excellence and translate to business impact across sales and marketing including for example:
- Market research and competitive intelligence
- Performance monitoring/management
- SFE optimization and segmentation/targeting strategy
- Advanced analytics including commercial mix and ROI

- Stakeholder engagement
- Lead, organize, coordinate and direct efforts of interdisciplinary and cross functional teams for making the BU successful
- Responsible for developing strategies and tactics and updating the organization on project plans, measures and status. Own the process, tools and metric relation to the BU initiatives and adherence to the processes
- Take lead on driving business partners to build robust business cases on sound assumptions and gaining clear alignment on the outcoming measures before initiation
- Adhere to compliance and legal regulations

Digital Transformation Strategist/ Manager

Publication date 2020/06/9

Tokyo,8.5M ~ 14.0M

This role is critical for the pharmaceutical division of Japan’s future business success by leveraging digital capabilities to address business needs more
effectively and efficiently. This includes creating synergies across various digital marketing teams and support functions while providing overall technical leadership.
- Demonstrate success throughout the organization by driving cross-functional digital
- Projects in topics such as process automation, data science and analytics, and BI
- Provide technical advisory for business teams dealing with advanced technology and/or technology vendors
- Contribute to the overall digital portfolio steering efforts in the pharma division
- Support internal digital change management through learning and innovation programs
- Engage with senior leadership to drive transformational projects in various business units
- Accelerate growth by connecting with experts from other regions, as well as partners in the local industry and complementary industries.