Tokyo,7.0M ～ 10.4M
You will be a member of the marketing team for the organic cosmetics brand from France, and will be involved in the overall marketing operations including planning, execution and analysis of the brand strategy, products, PR/MEDIA, in-store promotions, etc. You will support the Retail EC WS business in achieving sales.
The position is based in Tokyo and reports to Brand Director.
This position will manage 3 team members: Product manager, Assistant Product Manager, VMD.
-Develop and implement product strategies and sales plans that are unique to the brand and in line with Japanese consumer needs and market conditions, while adhering to the policies of the French headquarters - short, medium and long term (3 year) plans.
-Develop, execute and manage sales promotion plans - Retail, EC, WS (eWS)
-Analyze markets and consumers, develop product concepts tailored to targets, and plan and execute 360 sales promotions (including direction of PR and communication measures, execution by each team). Supervise and manage subordinates in their areas of responsibility.
-Tracking and analyzing sales and customer trends, and verifying the effectiveness of promotions - CRM
-Developing promotional copy for each promotion, and directing the person in charge of DMs, flyers, wrappings, etc. Supervise and manage the work of subordinates.
-Create product and material forecasts and coordinate inventory with the supply chain - Retail, EC, WS (eWS)
-Planning and implementation of in-store VMD measures (planning, implementation, and management of VMD measures in accordance with the promotion calendar)
-Planning and implementation of in-store VMD measures (planning, implementation and management of VMD measures in accordance with the promotional calendar)
-Coordination with related internal departments and external agencies
-Team Management: (3) Product Manager, Assistant Product Manager, VMD.
-(PR and Media planning and implementation: PR/Media team)