■Core Responsibilities
-Develop and execute comprehensive brand strategies to enhance brand equity and drive market share growth.
-Lead cross-functional teams to create and implement marketing campaigns, product launches, and promotional activities.
-Conduct market research and analyze consumer insights to identify trends, opportunities, and competitive landscape.
-Collaborate with product development, sales, and creative teams to ensure brand consistency and alignment across all touchpoints.
-Manage brand budgets and allocate resources effectively.
- Lead the annual media planning by working with APAC region and media agency.
- Lead relationships with external media agency, creative agency and IP partners to generate strong and sustainable consumer demand.
- Be a part of marketing leadership team to lead brand marketing team as senior manager and be responsible for the brand marketing team development with Marketing Director.
-Monitor and report on brand performance metrics, providing actionable insights and recommendations.
-Stay up-to-date with industry trends and best practices to continuously innovate and improve brand strategies.
- Handling entry procedures upon commencement of employment.
- Create employment terms and conditions for successful candidates
and present these terms to them.
- Arrange new employee training and other procedures related to
joining the company.
- Handling procedures for employees taking leave.
- Conduct interviews with employees on leave and carry out internal
procedures.
- Arrange meetings with the company’s physician.
- Participate in the health committee meeting (once a month).
- Enhancing talent and developing career path
- Plan and propose BCs’ talent development and career path in
cooperation with Area Managers and Retail Operation Managers,
utilizing newly adopted systems such as beauty talent and jinjer.
- Conduct training.
- Carry out tutor training as part of the RHR team (every month), labor
management & harassment training for new managers, orientation
training for new graduates, as well as organizing various seminars.
- Update training tools.
- Recruitment activities
- Conduct job interviews focused primarily on hiring new graduates.
- Create salary increase data documents.
- Distribute and collect evaluation sheets and create salary increase
data documents.