Key Responsibilities:
- Provide strategic guidance & ad-hoc support to the Commercial teams, and the organization, as a Brand Analytics subject matter expert
- Develop Brand Analytics support strategies for new / expanded therapy areas, including HCP / patient segmentation, HCP targeting, sales force sizing, launch KPI tracking, etc.
- Act as strategic partner to Brand team leadership in key activities, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives
- Apply data science techniques leveraging expertise and solutions to generate predictive insights
- Design data modeling processes to create algorithms and predictive models and perform custom analysis enabling micro segmentation
- Conduct ad-hoc meetings with brand leads to review national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics
? Liaison with external vendors in the production of sub-national Sales Force Effectiveness reports
- Create dashboards to synthesize information and enable business decisions
- Coordinate with data management to ensure insights are based on reliable, high-quality information
Majorly support brand team for marketing campaign operation and omnichannel strategy and execution (incl. owned media and paid media)
<< Campaign Operation Management >>
Collaborate with JAPAC / Global team and take the leadership in Japan to launch the global customer experience base campaign framework.
Incl. developing campaign design process & toolkit.
Provide advice / consultation for commercial stakeholders on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and paid medias into the campaign planning process.
Coordinate between brand team, agency, Global Service Center for campaign execution on digital channels.
Support brand team for contents tagging and KPI design for campaign performance measurement.
<< Omni Channel strategy planning & Excellence>>
Develop media strategy and align with global / local brand strategy.
Provide guidance / excellence on omni channel execution base on the research of industry trends or case study from other affiliates.
<< Team Management / Project Management >>
Facilitate workshop / meeting with commercial stakeholders (local and global) for business discussion / training.
Manage project and service delivered by external biz partners / vendors and Global Service Center support team.
Budget control incl. team’s OPEX forecasting & execution.