Tokyo,7.0M ~ 10.5M
Core Responsibilities
-Develop and execute offline event strategies that support brand goals and deliver engaging consumer experiences.
-Create immersive brand activations that reflect the brand’s identity and resonate with local audiences.
-Collaborate cross- functionally with internal marketing teams to ensure cohesive planning and execution.
-Manage event budgets, ensuring cost- effective delivery and improved ROI.
Select, negotiate with, and oversee external agencies and partners to ensure high- quality event execution.
-Analyze event results, reporting on impact, success metrics, and areas for improvement.
Ensure all events follow brand guidelines, adhere to local regulations, and incorporate proper risk management.
Team Contribution
-Support a cross- functional marketing team focused on expanding brand presence in the local market.
-Work closely with brand, digital, trade, and PR teams to deliver unified consumer activations.
-Play a key role in increasing brand awareness, strengthening brand perception, and supporting sales growth.
-Help reinforce the brand’s positioning by delivering impactful, consumer- focused events.